Dominate The World

Where do you find the questions your buyers ask?

Start with the queries people already use to find you: Google Search Console's Performance report groups clicks and impressions by query, and its API returns up to 25,000 rows per request. Bing Webmaster Tools' AI Performance report adds grounding queries, the phrases its AI used when it retrieved pages it cited, now grouped by intent and topic. Cluster the questions by intent, then answer each cluster on its own page with the question as the heading and the answer in the first sentence.

Where do real buyer questions show up?

From each tool's own documentation, checked 13 November 2026.

Source What it gives you Limits and details
Google Search Console, Performance report Clicks, impressions, click-through rate and average position, grouped by query, page, country, device, search appearance or date The default view covers the past three months. AI Overviews and AI Mode traffic is included in the "Web" search type
Search Console Search Analytics API The same data, for export and analysis rowLimit from 1 to 25,000 rows per request, default 1,000; page through with startRow
Bing Webmaster Tools, AI Performance: grounding queries The key phrases Bing's AI used when retrieving content that was then cited A sample of overall citation activity; preview feature
Bing Webmaster Tools, AI Performance: Intents and Topics Grounding queries classified by intent (such as Informational, Commercial, Navigational, Learn and Solve, Research, Creation, Local) and grouped into topic clusters Added in preview in June 2026; Bing says labels may be broad during the preview
Google AI Overviews and AI Mode No query data, but Google says both may use "query fan-out", issuing several related searches across subtopics to build one answer Google says this lets it show a wider and more diverse set of supporting links than a classic web search

How do you turn questions into pages?

  1. Collect. Export the queries from Search Console and the grounding queries from Bing. Add the questions buyers ask your sales team and the "people also ask" questions you see in results.
  2. Cluster. Group them by intent: cost, process, comparison, risk, local. Bing's Intents and Topics views do a first pass of this for Bing's AI.
  3. Answer. One page per cluster. Put the question in the heading and answer it in the first sentence, with the number, date and source in that sentence.
  4. Cover the sub-questions. Because AI Overviews and AI Mode may run related searches across subtopics, give each likely follow-up question its own short, self-contained section.

A page exists to be quoted. If no single passage can answer the question on its own, rewrite it until one can; be citable covers how.

Sources

Checked 13 November 2026: